What does this privacy statement apply to?
This privacy statement applies to your personal information collected or processed through the websites, mobile applications and other services and products that collect or process data and display this statement belonging to Treat and any other websites where a link to this privacy statement is present. This statement does not apply to such entities’ websites, mobile applications and other services and products that do not display or include a link to this privacy statement or that have their own privacy statement. This privacy statement applies to your personal information, which is any information or combination of information that could reasonably be used to identify you.
We adapt our privacy practices to country data protection laws and cooperate with country data protection authorities if they believe a privacy problem has occurred.
What information do we collect and process?
We may collect or process various information that you provide to us, including personal contact details, and information related to your purchases, employment or demographic.
Personal contact details include information such as names, addresses, telephone numbers, or e-mail addresses such as when you provide them to us during online registration or when doing business with us or providing services to us; some websites allow you to establish a user name and password to set up an account.
We may collect information from other sources, including contact lists, and demographic information from third parties and other sources. This data may be combined with other information that we collect and use for the purposes described in this privacy statement.
We also collect certain types of information automatically:
This information is collected directly from you, as well as through third parties that you have authorized to provide such personal information, and where permitted by local law, through publicly available sources such as social media.
Why do we collect and how do we use your information?
We may use your information for a variety of purposes including: to provide products or services that you request; to administer promotions (sweepstakes, contests and offers); to communicate with you; to deliver advertising; to improve our websites, products and services; and for other legitimate business purposes explained further as follows:
How do we share and disclose your information?
We may share or disclose your information:
We also may share or disclose personal information, including the content of your communications:
What about children’s privacy?
Our websites are primarily designed and intended for adults and teens (age 13 and older) and not directed to children under age 13. In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect or store any personal information about children under age 13, and our company websites are not designed to collect personal information from children under age 13. In relation to teenagers under age 16, we will obtain parental consent prior to allowing them to submit their personal information to Treat through our websites, post material or upload photographs or information. We will implement measures to verify parental consent, taking into consideration available technology. We may ask visitors to enter a birth date to restrict those who are underage from accessing certain websites, areas or features. Where local law imposes higher age thresholds, we will comply with such requirements. For more information, please review our Special Note to Parents and the our Marketing Code.
What are our policies regarding online interest-based advertising?
We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance in the US and for US consumers. More information about these Principles can be found here. Advertisements that we place online using interest-based data are expected to be delivered with the Advertising Option Icon to help consumers understand how their data is being collected and used and to provide choices for consumers who want more control. The Icon looks like this:
By clicking on the Icon when it appears, you can review information (and follow information) regarding online interest-based advertisements, including who is collecting and using your online data, how you can opt-out from receiving such advertisements, and more.
How do we serve advertisements through online interest-based advertising?
At times we display ads both on our network of owned and operated websites and on the websites of third parties. When you visit one of our websites or view ads that we serve elsewhere online, you may see different kinds of ads, such as text ads next to search results or video ads on web pages. Sometimes, these ads are based on the content of the pages on which they appear. Other times, these ads are generated by matching the particular ad to your interests as inferred from your online activities that have been collected over time. With interest-based advertising, the goal is to show you ads that are most relevant to you.
To do this, we and some of our third-party advertising companies use technologies such as cookies and web beacons to collect information about your interaction with our websites and other third-party websites (“Online Data”). This Online Data generally does not identify you to us personally and, typically, it is aggregated with other data to create segments – groups of users and certain general interest categories that we have inferred based on a variety of factors (for example, “sports fan”). The Online Data can include:
We and our third-party advertising partners use this Online Data to paint a more accurate picture of the interests of the audiences with which we interact – including you – so that we can serve ads that are more relevant to those interests.
In addition, our third-party advertising partners use this Online Data for a variety of other purposes, including (a) in conjunction with advertising that appears on our website or other websites, (b) for reporting website traffic, statistics, advertisement data and other interaction with ads and the websites on which they are served, and (c) to measure the effectiveness of web-based and e-mail advertisements.
Why would you want to receive interest-based ads?
Consumers like to receive interest-based ads for many different reasons. Interest-based ads are helpful because they are more tailored to your particular interests. For example, cat owners may see more ads for cat food and fewer ads for dog grooming services. Interest-based ads also are more likely to help you discover new products and services that are actually relevant to you and your interests. For example, dog owners may see an ad about the latest dog-grooming products, whereas cat owners might be more likely to see an ad for the latest feline hairball solution. In short, receiving interest-based ads can help to improve your access to new products, services and features that are most relevant to you, which in turn could help to improve your life and social experiences. You also will not see the same ads over and over from us because the number of times you see a particular interest-based ad is limited. By opting-out of interest-based ads, you lose all of these benefits.
A Note on Google Analytics — To help facilitate the delivery of relevant content, we use Google Analytics Advertising Features, which you can learn more about and opt-out from here.
How can you opt-out of receiving interest-based ads from us?
If you are no longer interested in receiving interest-based ads from any of our US sites, you can opt-out by contacting us using the information below. Please note, however, that opting-out does not mean you will no longer see ads from us online. It simply means that the online ads from us you do see will not be based on your particular interests.
Depending on where you live, you may be able to access one convenient place to indicate your preferences, including the option to make one “universal” opt-out of interest-based advertising with participating entities:
In the United States, visit this site: Ad Choices.
When you opt-out using these methods, a cookie will be placed on your device indicating that you have opted-out of interest-based advertising. If you delete your cookies, you will need to opt-out again. These websites also provide detailed information about interest-based advertising and tips for managing your online privacy.
What are cookies and how do we use them?
Different types of cookies used by us
The cookies used by us are based on the International Chamber of Commerce guide for cookie categories: Strictly Necessary, Performance, Functionality, and Targeting.
'Strictly Necessary' cookies let you move around the website and use essential features like secure areas, shopping baskets and online billing. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet. We use these Strictly Necessary cookies to
Cookies we have defined as 'Strictly Necessary' cookies will NOT be used to
'Performance' cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don't collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works, understand what interests our users, and measure how effective our advertising is. We use performance cookies to
Cookies we have defined as 'Performance' cookies will NOT be used to
'Functionality' cookies are used to provide services or to remember settings to improve your visit. We use 'Functionality' cookies to
Cookies defined as 'Functionality' will NOT be used to
'Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognising that you have visited our website. We use 'Targeting' cookies to
What are web beacons and how do we use them?
Some of our Web pages and e-mail updates may contain electronic images called Web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags. On sites, these allow us to count visitors who have viewed our pages. In promotional e-mail messages/newsletters, they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content. They are not used to access your personal information without your consent.
How can you opt-out of cookies?
Setting your browser to reject cookies
If you don't want cookies, you can set your computer to warn you each time a cookie is being sent or turn off all cookies through your browser (e.g., Internet Explorer or Firefox). Check your browser HELP menu to learn the correct way to change or update your cookies.
Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.
Please be aware that restricting cookies may impact the functionality of the websites.
What security safeguards do we have in place?
Treat uses commercially reasonable physical, electronic, and procedural safeguards to protect your personal information against loss or unauthorized access, use, modification, or deletion. When you enter sensitive information (such as credit card number and/or social security number) through our websites, we encrypt that information [using X]. Additionally, we adhere to the Payment Card Industry Data Security Standard (PCI DSS) when completing credit card transactions online. However, no security program is foolproof, and thus we cannot guarantee the absolute security of your personal or other information.
What else do you need to know?
Where is your information stored and processed?
Personal information collected on our websites and services, or received by Treat from you or third parties, may be stored and processed in the United States or any other country where we or our service providers maintain facilities.
The servers and databases in which information may be stored may be located outside the country from which you accessed this website and in a country that does not have the same privacy laws as your country of residence. The personal information you provide us may be transmitted abroad, but we will collect, process and use personal information only in accordance with this privacy statement.
Employment-related queries may also be transferred to our Owner or any member of its family of companies. By visiting this website and submitting information, you consent to such collection, processing, transfer and/or storage of your personal information. Please note: our policies may differ by region, so if you visit one of our websites in a different region, please check to see if there is a statement specific to that location.
How long do we store your information?
We retain and store your personal information only for as long as we have a legitimate business purpose to do so and in accordance with our data retention policies.
What about personal information that is publicly available (such as in chat rooms, message boards, or other interactive forums)?
We may offer chat rooms, message or bulletin boards, or interactive areas where visitors may post comments or information for our visitors’ enjoyment. If there is a chat room, bulletin or message board, social networking opportunities or other interactive areas where personal information may be posted at this website, be sure to check posted rules before entering, as you will be bound by them as well as our General Terms and Conditions. Rules for participation in interactive features may establish age and other restrictions on participation. Anything you post online is public information, and we are not responsible for anything you voluntarily post online. Users should exercise caution when disclosing personal information online.
In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personal information we have collected from you.
How do we safeguard your information?
We have implemented administrative, physical and technical safeguards designed to protect your information. No security measures can be 100% secure, however, and so we recommend that you take additional measures to protect yourself and your information, including by installing up to date anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices.
Changes to this Privacy Statement
We may update this privacy statement from time to time, so please visit this page periodically and review this statement for changes. We will notify you of material changes to this privacy statement by posting a notice on our home page for a reasonable period of time and changing the “Last Updated” date [(below)]. Your continued use of our websites following the posting of changes will mean that you accept the changed terms.
What should you do if you have questions, wish to access, update or delete information, or wish to opt-out of receiving future communications?
We take steps to keep your personal information accurate. You can view, correct or update the personal contact information you provide to us. Some of our programs provide access to view or update personal information online. Check where you registered to learn if you can view or update your information there.
Where our processing of your information is based on your consent, you may have the right to withdraw your consent by contacting us by e-mail at firstname.lastname@example.org. Note that your withdrawal of consent will not affect the lawfulness of our processing of your information based on your consent prior to your withdrawal. Where appropriate, you may also have the right to lodge a complaint with your local data protection authority. We are intent on resolving any issues relating to our handling of your information, and you may contact us at any time regarding any questions or concerns.
How can you contact us?
You may contact us using the following information:
Attn: Evie Kyriakides, Global Privacy Officer
Global Privacy Team
Slough, Berkshire SL1 4LG
We are committed to working with you to resolve any complaints you may have regarding this Privacy Statement or the treatment of your personal information. If you have a concern, please contact email@example.com and your communication will be promptly addressed.
Consent: We will rely on your consent to use your personal information for marketing purposes in accordance with applicable law.
What are your California Privacy Rights?
California law permits residents of California to opt-out of Owner’s disclosure of personal information to third parties for their direct marketing purposes. You may choose to opt-out of the sharing of your personal information with third parties for marketing purposes at any time by submitting a request in writing to our contact address above or by e-mailing us at firstname.lastname@example.org. Please note that this opt-out does not prohibit disclosure made for non-marketing purposes. California law also permits residents of California to request and obtain from us once per year, free of charge, a list of the third parties (if any) to whom we have disclosed personal information for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an e-mail to: email@example.com or by writing to our contact address above. Requests via telephone or facsimile will not be accepted. The e-mail subject line or mailing envelope and the content of your request must include the phrase “Your California Privacy Rights,” and include your name, e-mail address (if you wish to receive a response via e-mail) or street address, city, state, zip code (if you wish to receive a response via postal mail).
How We Respond to Do-Not-Track Disclosures
We do not support “Do Not Track” browser settings and do not currently participate in any Do Not Track frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your personal information.
Treat and its affiliates
Treat and hello.treat.co are owned by Mars, Incorporated. References within this privacy statement to “Owner” shall refer to Mars, Incorporated and its affiliated companies.
Updated: December 2018